INSEAD Quarterly – value innovation research
The research I led at the end of last year in cooperation with Professor Ben Bensaou of INSEAD on innovation in the European mobile telecom sector: “Recharging Mobile Innovation: how European Operators could create new market space” , has now also been published in INSEAD Quarterly (it was also previously released as a whitepaper by Capgemini – abstract here). I’m pleased that in the same publication there is also an article by W. Chan Kim and Renee Mauborgne (actually an abstract from their book ‘Blue Ocean Strategy’) whose HBR articles on value innovation were the foundation of this research.
The research is largely based on in-depth interviews with strategy executives at 27 operators across Europe and a survey 1,216 consumer and concludes a significant misalignment between what operators focus on and what consumers find important.
